Innovation for

Retail

Brands

Trade

Consumer

Experience

THE AGENCY

Strategy and innovation
in Shopper Experience

Free-Way designs field and trade marketing strategies for the retail world. We plan solutions by anticipating customers’ wishes: enriching Shopper Experience means engaging consumers to improve their adhesion and loyalty to product and brand. Retail, experience and digital: we develop integrated solutions for our clients.

Our blog

Do not mess our blog articles!
Free-Way e Coyote Case History
21 June 2018

Free-Way al fianco di Coyote nel field marketing

In pubblicità c’è Jean Alesi come testimonial Coyote, ma sul territorio c’è Free-Way, agenzia di field e trade marketing protagonista di un progetto verticale che da una semplice attività di merchandising…
silent selling Customer Experience
5 June 2018

Il Silent Selling è ancora sufficiente? Per fortuna c’è il field marketing 

Il silent selling è morto: così si legge su Promotion Magazine in un interessante articolo. “Il classico connubio tra pubblicità e offerta a scaffale non governa più in maniera ferrea le scelte effettuate dal consumatore. È…
consumatore di oggi In Store PromotionTrend
28 May 2018

Da Google al retail fisico: come interagire con il consumatore di oggi?

Impaziente, curioso e demandig: così viene definito il consumatore di oggi da Paola Scarpa, direttore Google Italia, all’evento Linkontro 2018. Il consumatore di cui parla è colui che naviga e acquista…
Trend
21 May 2018

GDPR e field marketing: noi siamo pronti e voi?

Il 25 maggio si avvicina e nessuna azienda potrà sfuggire al nuovo Regolamento Generale per la Protezione dei Dati (GDPR). Il GDPR non riguarda infatti solo il mondo virtuale ma…

Where others sell services, we offer solutions

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Retail Activation

In Store Promotion | Merchandising | Staff Training | Shopfitting | Shop in Shop | Temporary Shop&Corner | Mystery Client 

Sell In

Field Sales |
Sales Merchandiser 

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Sales&Digital Promotion

Cashback | Buy&Try | Trade In | Instant Win | Reward Campaign

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Business Intelligence

Business Intelligence Unit | Analytics per il Retail | Mobile Crowdsourcing

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Digital Strategy

Web Development | Social Media Management | DEM | Loyalty&Incentive B2B B2C

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Out Store Activities

Roadshow B2B B2C | Unconventional Engagement | Exhibitions | Events

Training

Discover Free-Way Academy

Innovation for training

THE STORY

Your own marketing company

We have been supporting our clients in their everyday challenges for the past 18 years, managing in&out store services, overseeing retail, designing innovative trade and field marketing strategies alongside important Italian and European realities, creating feeling with product.

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