Your Own Marketing Solution

Our Field and Trade Marketing solutions are based on years of experience, they are perfect for every brand’s needs

Retail Activation

In store promotion

Promoters are the key field resource for pushing sell out. Through, we select the most skilled staff and manage all the reports. We organize on and off line trainings about product specifications, sales techniques and promotion modalities. We realease quality data


Through a national presence and innovative survey tools, our dedicated merchandiser team offers an accurate survey data activity, with special attention to exposition areas, training and reporting and they guarantee solutions to business changes.

Staff training

Our Technical Marketing team trains store staff through offline lessons, Webinars and One2One sessions. Review days about products and commercial strategies are fundamental element for great sell out performances.


Brand perception means visual impact. We design, create, and install personalized branded materials to evaluate brand visibility in store.

Shop in Shop

We create Shop in Shop in key retail shop managing all the organizational chain: space fitting, relationship with hosting retail and fiscal receipts management.

Temporary Shop&Corner

We support our clients organizing temporary flagship stores in important mall and cities. We design out store corners or gallery stands to bring sell out to unconventional places.

Mystery Client

Our Mystery Client service provides reports about store staff skills in selling, sharing brand values and problem solving. They also provide information on brand perceptions. These data are an important tool for discovering critical info on your activities.

Sell in solution

Field Sales

Field Sales operate for sell in improvement with a direct relationship with buyers  (GDS, GDO, RETAIL). The team organizes every step of the sales chain: trade marketing activities and visibility, monitoring product rotation and product ordering, achieving sales target, trade marketing and visibility activity.

Sales Merchandiser

Our sales force dedicated to increasing sell in.  Thanks to the use of our TeamHaven platform, Sales Merchandisers manage orders for high-rotation products in every part of Italy.

Sales & Digital promotion


The Sales campaign that allows our Client to establish a relationship with consumer. According to the redemption concept, the post-purchase discount is credited directly to the customers that register on the promotional website. We handle the legal and logistical part and the redemption.


The Sales campaign that break the mistrust of buying. Consumers can try products for a defined number of days and then decide to buy them or get refunded.

Trade In

This kind of Sales Campaign promotes new purchases, while the consumer gets rid of an old product obtaining a direct discount.

Instant Win

Competitions with dedicated platform, responsive site and Facebook App. We handle all the development: concept, web design, rules and PoP materials.

Reward Campaign

The appeal of the prize certainly, in online and offline mode, allows to encourage the sell out and shake the eye to the sell in. We handle all the development of the contest, from concept to web graphics, regulations and POP materials.

Business Intelligence

Business Intelligence Unit

Our Business Intelligence Unit offers an efficient software tools mix for measuring, monitoring and analyzing product performances. Sell in and sell out data are merged, standardised and reclassified according to the importance of information for developing a complex analysis. We create dashboards for driving our client’s strategic commercial actions.

Analytics per il retail

Our footfall analysis system that records real-time consumer staying in store, especially in proximity of promotional islands and exhibition layouts. Thanks to a dashboard, our Clients can monitor performances and consult all the retail analytics, just like a web site.

Mobile Crowdsourcing

With a Mobile Crowdsourcing system, it is possible to control products, sales staff, correct display of prices and POP materials in real time. The activity is simple and fast because it does not require high investments, the information is shared with the our Client instantly and it’s usable on a large numbers of stores.

Digital Strategy

Web Development

We develop web site designs and structures, graphics and contents thanks to our team of web designers, web developers and copywriters.

Social Media Management

We manage blogs and social media communication, creating publishing plans focused on target and brand identity


Email marketing is fundamental for informing consumers on your new actions or products. We plan dedicated DEM activities designing graphic and content.

Loyalty e Incentive B2B e B2C

The solution designed to create an open dialog with our consumers and increase brand loyalty. We develop dedicated platforms and SMM packages tailor made.

Outstore Activities

Roadshow B2C e B2B

We plan activities and roadshows for new lines of product and promotional occasions. We work on concept, location, transfers, gadget, display materials, catering, light and sound service.

Unconventional engagement

We organize amazing Guerrilla activity, Street Marketing and Wom marketing giving an immersive and unconventional  brand experience and improving consumer engagement.


Exhibitions are showcases where companies, brands and distributors meet and interact together. We organize outfitting for our Client in the best exhibitions.


We organize brand events that are real opportunities to present products to specific audience.


Abbiamo sviluppato le migliori applicazioni
per fornire servizi all’avanguardia nel Field Marketing


The portal for managing all your field marketing actions: recruitment, management, reporting. An innovative and flexible system for sharing retail feedback based on Client’s information needs.

Free-Way Cares

Time and Attendance application system that enables to control promoters coverage in stores.


The online platform that allows sharing and managing commercial budgets from sales channel with our client’s distributors.


TeamHaven can be easily integrated into our client’s organisation's IT systems to collect, analyse and manage Merchandising activities data. It uploads their CRM system with the latest feedback from merchandisers.

Free-Way NPS

Net Promoter Score allows our customers to measure consumer satisfaction, useful information for developing strategies and increase loyalty.

Free-Way Learning

Our online training platform: we develop training projects dedicated to sellers, promoters and trade channel.

For more information don't hesitate to contact us!