Innovation for

Retail

Brands

Trade

Consumer

Experience

THE AGENCY

Strategy and innovation
in Shopper Experience

Free-Way designs field and trade marketing strategies for the retail world. We plan solutions by anticipating customers’ wishes: enriching Shopper Experience means engaging consumers to improve their adhesion and loyalty to product and brand. Retail, experience and digital: we develop integrated solutions for our clients.

Our blog

Do not mess our blog articles!
Trend
21 May 2018

GDPR e field marketing: noi siamo pronti e voi?

Il 25 maggio si avvicina e nessuna azienda potrà sfuggire al nuovo Regolamento Generale per la Protezione dei Dati (GDPR). Il GDPR non riguarda infatti solo il mondo virtuale ma…
field marketing e la perfect execution Trend
14 May 2018

Perfect execution: l’importanza dei processi nel field marketing

Cosa significa perfect execution nel field marketing? Abbiamo già spiegato quanto oggi un Brand non possa fare a meno di azioni field per la propria strategia commerciale. Il field marketing però…
field marketing Trend
8 May 2018

Field Marketing: quanto è necessario per le marche oggi?

Il retail negli ultimi anni è cambiato molto. Dopo un periodo di crisi in cui sembrava che le persone comprassero solo online e solo se con grandi sconti, oggi siamo…
open day final Case History
23 April 2018

Open Day Sony: il tour fotografico targato Free-Way

Sono tornati: dal 16 aprile sono ripartiti gli Open Day Sony presso i rivenditori Photo Specialist del territorio nazionale, un tour dedicato alla fotografia professionale che si concluderà a metà settembre…

Where others sell services, we offer solutions

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Retail Activation

In Store Promotion | Merchandising | Staff Training | Shopfitting | Shop in Shop | Temporary Shop&Corner | Mystery Client 

Sell In

Field Sales |
Sales Merchandiser 

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Sales&Digital Promotion

Cashback | Buy&Try | Trade In | Instant Win | Reward Campaign

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Business Intelligence

Business Intelligence Unit | Analytics per il Retail | Mobile Crowdsourcing

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Digital Strategy

Web Development | Social Media Management | DEM | Loyalty&Incentive B2B B2C

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Out Store Activities

Roadshow B2B B2C | Unconventional Engagement | Exhibitions | Events

Training

Discover Free-Way Academy

Innovation for training

THE STORY

Your own marketing company

We have been supporting our clients in their everyday challenges for the past 18 years, managing in&out store services, overseeing retail, designing innovative trade and field marketing strategies alongside important Italian and European realities, creating feeling with product.

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