Innovation for








Strategy and innovation
in Shopper Experience

Free-Way designs field and trade marketing strategies for the retail world. We plan solutions by anticipating customers’ wishes: enriching Shopper Experience means engaging consumers to improve their adhesion and loyalty to product and brand. Retail, experience and digital: we develop integrated solutions for our clients.

Our blog

Do not miss our blog articles!
Merchandising Case HistoryMerchandising
2 October 2018

Merchandising as a base for a disruptive activity: the case of Sony Mobile

While everything is becoming more and more “digital”, you may be wondering if the traditional merchandising is still on demand. Nowadays, merchandising is playing an essential role in field marketing.…
sales promotion Sales Promotion
5 September 2018

Sales promotion: come premiare la fiducia dei consumatori?

Do ut des: come in ogni relazione c’è un dare e un avere. Così anche tra brand e consumatore, un rapporto dove il secondo compra se il primo sa soddisfare…
giornate di in store promotion In Store Promotion
28 August 2018

In store promotion: quando e perché puntare su singole giornate

Ad ogni strategia la sua in store promotion. Già, perché le in store promotion possono essere continuative o spot, cioè pianificate in singole giornate. Le une non sono migliori delle…
retail come brand Trend
24 July 2018

Retail come Brand, tra valore della vicinanza ed eCommerce

Il punto vendita oggi non è più vissuto come un mero canale di distribuzione, né dalle marche né da consumatori e shopper. Da semplice luogo di acquisto per i consumatori…

Where others sell services, we offer solutions

Retail Activation

In Store Promotion | Merchandising | Staff Training | Shopfitting | Shop in Shop | Temporary Shop&Corner | Mystery Client 

Sell In

Field Sales |
Sales Merchandiser 

Sales&Digital Promotion

Cashback | Buy&Try | Trade In | Instant Win | Reward Campaign

Business Intelligence

Business Intelligence Unit | Analytics per il Retail | Mobile Crowdsourcing

Digital Strategy

Web Development | Social Media Management | DEM | Loyalty&Incentive B2B B2C

Out Store Activities

Roadshow B2B B2C | Unconventional Engagement | Exhibitions | Events


Discover Free-Way Academy

Innovation for training


Your own marketing company

We have been supporting our clients in their everyday challenges for the past 20 years, managing in&out store services, overseeing retail, designing innovative trade and field marketing strategies alongside important Italian and European realities, creating feeling with product.

Our interview

Do not miss our latest interview

Take a look of our blog!

For more information don't hesitate to contact us!