Innovation for








Strategy and innovation
in Shopper Experience

Free-Way designs field and trade marketing strategies for the retail world. We plan solutions by anticipating customers’ wishes: enriching Shopper Experience means engaging consumers to improve their adhesion and loyalty to product and brand. Retail, experience and digital: we develop integrated solutions for our clients.

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materiali intelligenti free-way Analytics
15 October 2018

Clever Materials: more than just a beautiful design

Nowadays, in the times of online shopping, the first question which probably comes to your mind sounds “Is the retail dying?”. Well, there is nothing further from the truth! In…
Merchandising Case HistoryMerchandising
2 October 2018

Merchandising as a base for a disruptive activity: the case of Sony Mobile

While everything is becoming more and more “digital”, you may be wondering if the traditional merchandising is still on demand. Nowadays, merchandising is playing an essential role in field marketing.…
sales promotion Sales Promotion
5 September 2018

Sales promotion: how to reward customer loyalty

Do ut des, a Latin maxim says. Whereby something is given so that something may be received in return. It can also apply in a relationship between brand and consumer.…
giornate di in store promotion In Store Promotion
28 August 2018

In store promotion: quando e perché puntare su singole giornate

Ad ogni strategia la sua in store promotion. Già, perché le in store promotion possono essere continuative o spot, cioè pianificate in singole giornate. Le une non sono migliori delle…

Where others sell services, we offer solutions

Retail Activation

In Store Promotion | Merchandising | Staff Training | Shopfitting | Shop in Shop | Temporary Shop&Corner | Mystery Client 

Sell In

Field Sales |
Sales Merchandiser 

Sales&Digital Promotion

Cashback | Buy&Try | Trade In | Instant Win | Reward Campaign

Business Intelligence

Business Intelligence Unit | Analytics per il Retail | Mobile Crowdsourcing

Digital Strategy

Web Development | Social Media Management | DEM | Loyalty&Incentive B2B B2C

Out Store Activities

Roadshow B2B B2C | Unconventional Engagement | Exhibitions | Events


Discover Free-Way Academy

Innovation for training


Your own marketing company

We have been supporting our clients in their everyday challenges for the past 20 years, managing in&out store services, overseeing retail, designing innovative trade and field marketing strategies alongside important Italian and European realities, creating feeling with product.

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